Google Cutts Web Spam

It’s always good to hear what Google’s Matt Cutts has to say about anything search related. It terms of the search engines, Cutts is “relevant.” So, at the Web 2.0 Expo in San Francisco, Matt Cutts was giving tips on cutting down on spam. Now, who doesn’t want to do this? Spam infects all areas of [...]

Google and Yahoo Rise as Economy Falters

Though the economy is faltering due in large part to the subprime lending debacle, Internet advertising dollars continue to rise. In the past couple of weeks, both Google and Yahoo have reported better than expected earnings. For instance, Google has announced that despite losing a little market share to Yahoo, that the world’s largest search [...]

Geo Tagging Your Website or Blog

There are some websites and blogs that are location specific such as for realtors, dentists, restaurants and many others who need to optimize their websites for the local marketplace. Local SEO has not come of age yet, but marketplace forces are headed in that direction. For those who want to be on the leading edge [...]

Yahoo Slurp 3.0

It’s tax day, not April Fool’s Day, but Yahoo Slurp 3.0 is rolling out anyway and this is no joke. Yahoo Slurp 3.0 is said to include some infrastructure updates and will now respect the directives outlined in a website’s robots.txt file without modification to this file. Webmasters will start to see the Yahoo Slurp [...]

Dofollow Movement Picking Up Steam

In an effort to fight back against the Nofollow regime over the past couple of years in which a wide net was cast to thwart spammers, the Dofollow rebellion is now taking hold. Bloggers and others have decided that enough is enough and they do want to share the link love with there best blog [...]

Yahoo AMP Tuned for Advertising Performance

The Yahoo AMP (Advertising Management Platform) is about to change the face of buying and selling ads online. Formerly known as Project Apex, Yahoo AMP will help advertisers, publishers and intermediaries communicate swiftly and effectively, eliminating phone calls and long wait times. The buying and selling of large blocks of ad impressions has long been [...]

Google Speaks About C Block Auction

The secret squirrels have finally left their holes and have been able to now publically speak about the C-block auction where Google eventually lost out to Verizon. Because of the FCC’s anti-collusion rules that were in place while bidding and shortly thereafter, mum was the word among all participants. Google met the minimum bid of [...]

Google News Myths and Facts

Google News has been the subject of much speculation over the past months so company software engineer Andy Golding decided to clear the air on the official Google News Blog. In a nutshell, some of the Google News myths include: Having a photo in your article helps with the rankings Sitemaps help rankings Timing of [...]

Yahoo Shine Puts Spotlight on Women

Yahoo Shine launched on Monday, March 31, 2008 and is aimed as a vertical market that women can relate to and use as a destination on a daily basis. Yahoo Shine is akin to an online lifestyle magazine that features fashion, beauty, healthy living, entertainment, parenting, relationships, job, money, food, home, astrology and a chance [...]