Yahoo Integrates McAfee SiteAdviser into Searches

Yahoo announced yesterday that it has partnered with security application specialist McAfee to integrate SiteAdviser into searches. McAfee SiteAdviser will help Yahoo searchers to avoid malicious websites such as those engaging in adware, spyware, phishing, spam or other bad neighborhoods. McAfee SiteAdviser will not block Yahoo users from going to such sites, only raise a [...]

Yahoo Slurp 3.0

It’s tax day, not April Fool’s Day, but Yahoo Slurp 3.0 is rolling out anyway and this is no joke. Yahoo Slurp 3.0 is said to include some infrastructure updates and will now respect the directives outlined in a website’s robots.txt file without modification to this file. Webmasters will start to see the Yahoo Slurp [...]

Yahoo AMP Tuned for Advertising Performance

The Yahoo AMP (Advertising Management Platform) is about to change the face of buying and selling ads online. Formerly known as Project Apex, Yahoo AMP will help advertisers, publishers and intermediaries communicate swiftly and effectively, eliminating phone calls and long wait times. The buying and selling of large blocks of ad impressions has long been [...]

Yahoo Shine Puts Spotlight on Women

Yahoo Shine launched on Monday, March 31, 2008 and is aimed as a vertical market that women can relate to and use as a destination on a daily basis. Yahoo Shine is akin to an online lifestyle magazine that features fashion, beauty, healthy living, entertainment, parenting, relationships, job, money, food, home, astrology and a chance [...]