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SEO Expert welcomes Glenn Murray and asks you to join him at
a quick look at how Google is using its infamous Sandboxing technique
on links. Learn how you can develop a successful link-building
campaign and avoid the pitfalls that many new website owners fall
into when building site links too quickly.
Beat Google’s Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links
back to your site have a great impact on your
ranking in the major search engines. Think of it like an election;
your site is a candidate and every link to
your site is a vote. Of course, it was never quite that simple
(high ranking, relevant sites have more voting
power) but now it may have gotten even more complicated.
The Dampening Link Filter
It seems that Google may have introduced something called a "Dampening
Link Filter" into its indexing
algorithm. I’ll give you a layperson’s overview of this
filter, but for more intimate details, check out
WebProNews.
More and more people are realising the importance of links back
to your site (or “backlinks”). For some time,
companies have been engaging in all sorts of link campaigns designed
to generate thousands of backlinks. Many
of these campaigns haven’t really paid too much attention
to the context or lifespan of these links. And
Google knows it. Because these campaigns are designed to artificially
generate the perception of a site’s
importance – to trick the search engines into thinking they’re
important – it’s been suggested that Google
has decided to put an end to it. Apparently, there’s evidence
to suggest that Google has introduced a new
link filter to dampen the effect of new backlinks. So if your
link generation campaign has just created 500
links in a day from seemingly irrelevant sites, Google will suspect
it of being artificial, and refuse to
pass on the full effect of those links – at least for a while.
Well, that’s how the theory goes, anyway.
It has been argued that you can avoid being penalized by this
filter by generating links:
- more slowly
- from relevant sites; and
- which have a long lifespan.
The wisdom of relevance and lifespan is already well established;
the dampening filter is simply one more
reason why people should start to heed it. Writing and submitting
SEO articles for online publication is one
way to do so.
This article explains how SEO articles satisfy each of these
three conditions. (For the basics of SEO article
writing, take a look at How to Top Google by Writing Articles.)
Build Backlinks Slowly
Writing quality articles takes time. It’s as simple as that.
Even an SEO copywriter can’t just bang an
article together in a morning – it has to be well considered.
It must be accurate, informative, interesting,
well written, and topical. And once you’ve written the article,
the real work begins. You then have to submit
it to your favourite article submit sites. And as they all have
different requirements and idiosyncrasies,
submitting your article to 50 submit sites can take you all day!
Once submitted, even the best articles will only be published
gradually. A good article can be published 2 or
3 times a day for a week or two, then interest tapers off. But
still, over the course of 6 months a single
good article can be published hundreds of times! And remember,
each time is a link.
Build Backlinks From Relevant Sites
As soon as you choose the topic of your article, you define the
type of site that will publish it. All online
publishers have an agenda; they want to generate traffic. Whether
for commercial or benevolent reasons, they
want particular kinds of articles for very specific audiences.
Your article won’t be published on irrelevant
sites simply because the publishers of those sites get nothing
out of it.
Of course, your article may be published on sites that are only
marginally relevant. For instance, this
article may be published on general copywriting websites, advertising
websites, web design websites, home
business websites, etc. But the beauty of a well written SEO article
is that you get to optimize it for the
keywords that you want to rank for. So even if the keywords on
the publishing site don’t quite match your own
target keywords, the page containing your link (i.e. your article)
does.
What’s more, you even have the power to optimize the links
themselves. For instance, as an SEO copywriter, I
can distribute backlinks throughout my article that use my target
keywords as the link text (e.g. copywriter,
SEO copywriter, advertising copywriter, and website copywriter
;-). Some submit sites don’t let you do this,
but most will – at least in the byline.
And one other thing – other people link to good articles.
This can increase the Page Rank of the site
containing your article, which, in turn, can increase the page
rank of your own site. It’s a win-win
situation!
Build Backlinks With a Long Lifespan
The quality of your SEO article determines the lifespan of your
backlink. Write a very helpful article, make
it easy to read, and choose a topic which isn’t going to
go away in a hurry, and your article will stay
online for years.
In any event, most publishers tend not to clear out their article
libraries simply because it’s better for
them to have lots of content available to both readers and search
engines.
Conclusion
While it’s no new phenomenon to SEO veterans and SEO copywriters,
the writing of SEO articles to generate
backlinks is a tactic which offers much in the way of ranking.
The possibility of a Google dampening link
filter simply increases the value of that offering.
Happy writing!
About the Author
* Glenn Murray is an advertising copywriter and heads copywriting
studio Divine Write. He can be contacted on
Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit
http://www.divinewrite.com for further details or
more FREE articles.
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