made the recent announcement that they are using synonyms more
in order to return more accurate results. They've stated that
words like "photo" and "picture" means nearly
the same thing so they will be interchangeable in the search results.
what does this mean for those who do SEO either to their
own sites or for others? Does this mean a Thesaurus is now
necessary in order to do on-page and off-page SEO?
the word "tower" for instance that can be used as a
noun or a verb. On thesaurus.com they list over 20 synonyms for
the noun, "tower". Will this mean that for on-page SEO
we will now need to use many of these synonyms when we optimize
the same hold true for link-building where we will need to use
the synonyms of specific keywords in order to achieve higher SERPs?
For now the impact of this change is untested and unknown. Our
feeling though is that this will not have a major impact on most
For a small
minority of websites, however, one unintended consequence of this
change to using more synonyms by Google may be a less democratic
set of results. For instance using synonyms may favor larger,
corporate websites that have many natural links, presumably using
many different synonyms.
that some mom and pop websites that were ranking well for a certain
kind of widget may be overtaken in the SERPs by the large corporate
website. Whether the searcher is looking for the large site or
the small mom and pop site remains to be seen.
tell how this shakes out, but this could be one of the most overlooked
algorithm changes to hit in the last couple of years. Many merchants
will be at least relieved this rollout has happened after the
2009 holiday shopping season.