or on-page optimization is one of the most important parts of SEO
that has been over shadowed recently by the merits of link-building.
On-page optimization is especially important for Yahoo and MSN since
they give more weight in their algorithms to a well SEO'ed page.
optimization is also important for Google as well. Even though
Google may give more weight to the anchor text in the back links,
it still needs to understand what a webpage is all about and rank
it accordingly. All things being equal, a well optimized webpage
will consistently out rank and poorly optimized one in Google.
components of on-page SEO are optimization of the title tag, the
headline tag, the body text and the meta tags.
component in on-page SEO is optimization of the title tag. The
search engine give more weight to the title tag than any other
component on the page. Recently, I came upon a third party shopping
cart vendor whose software was supposed to be SEO-friendly. Hard-coded
into their software, however, were commands to put the category
name and product name into the title tag automatically with no
way to over-ride this. This is very SEO-unfriendly behavior! Your
title tag, headline tag, body text and meta tags all need to be
optimized for the same keyword phrase and you need complete control
over all of these elements for on-page optimization to be optimal.
tag (<H1> tag) is the second most important component for
on-page SEO. The headline tag, which is usually the biggest text
on a webpage is given more weight by the search engines because
the big text is deemed as more important than the smaller text.
Headlines are thought to be more important than subheads or body
text. On every optimized page of your website, your headline tag
needs to contain your main keyword phrase for that page.
text (paragraph text) is the third most important component for
on-page optimization. Repetition of your main keyword phrase is
important as is having more repetitions near the top of the page.
Text at the top of the page is assumed by the search engines to
be more important than text near the bottom of the page. It is
important to note, however, that the search engines have become
more contextually-based in the past few years, so it is important
to integrate your main keyword phrase into the context and meaning
of your sentences and paragraphs so they your readers see your
prose and sensible and relevant. Don't write just for the search
engines! Write for your visitors first. Remember, the search engines
are getting so smart, they are almost like visitors and can detect
when sentences, grammar and logic don't make any sense on a page.
are perhaps the last important component when it comes to on-page
SEO. Some search engines use them, some don't and some partially
use them. The meta tags have been devalued over the years because
of abuse, but it is still good operating procedure to optimize
the meta tags, since this will help you clarify what your web
page is all about and some search engines still use them. With
Google constituting about 40-percent of the searches, you want
to consider the other search engines while optimizing a page and
optimizing the meta tags is one way to do this.
the four main areas of on-page SEO that most web pages can benefit
from. If you have an image-intensive website such as a photography
site, you may with to optimize the names of the images, and the
image alt tags as well. As with any webpage it is also good standard
practice to name your links and the sub-pages with keyword-rich
names. Remember, any method you can use that will help your visitors
and the search engine robots know exactly what the theme of your
webpage is, will be helping when it comes time to rank a page.
Clarity counts when it comes to the search engine rankings!