services is a broad-based term that includes getting a website
listed in the non-PPC part of a search engine results pages (SERPs).
Organic SEO services are used to put a website where over 90-percent
of searchers are looking for results.
called natural listings, organic search engine optimization is
more cost-effective in the long run that pay-per-click (PPC) advertising
on a per visitor basis. There are some search engine optimization
companies that will say, "Get your website listed at the
top of the search engines in 48 hours."
do not offer organic SEO services, but rather are offering PPC
SEM services for those who need quick results. One of the disadvantages
of organic SEO is that it takes longer to achieve results than
PPC ad campaigns.
With a PPC
campaign such as Google Adwords or Yahoo Sponsor Listings a person
can enroll in a program and start receiving traffic right away.
Over the long run, this will cost more, in general, than those
employing an expert that offers organic SEO services.
For new websites,
in particularly, it may be a wise business decision to do both
pay-per-click and organic SEO. Since results from organic SEO
may take weeks or months to kick in, many Web businesses will
opt for pay-per-click initially in order to get immediate results
and then scale back this costly form of advertising once the organic
SEO results start to take hold.
must note that not all organic SEO services are the same. There
are black, gray and white hat companies that offer a variety of
services for their clients. For instance, this website only offers
white hat organic SEO services to its clients, but there are many
other firms that will dabble with the dark side.
of those who offer organic SEO services is the same however, and
that includes getting a website into the top rankings of Google
and Yahoo plus to a lesser extent the other search engines such
as MSN, AOL and Ask.
will come in overly concerned about the SERPs in the second tier
search engines and I usually tell them to stay focused on Google
and Yahoo since that is where the majority of traffic is at. It's
not wise to overly obsess about a search engine that only has
two to five percent of the market and neglect the other two that
make up 80-percent plus of all searches.
an expert about their organic SEO services it is important to
include the website's URL. More often than not the optimizer will
want to do some preliminary research before offering a bid or
even contacting a potential client, so that they can give an informed
opinion of how they can help the client get top rankings in the