SEO is search engine optimization that is above board and doesn't
use any form of trickery in regard to a website's visitors or
the search engines. Now, make no mistake, Black Hat SEO can deliver
top results to clients and make search engine optimizers lots
and other software-related trickery such as spoofing back links,
Black Hat SEOs can deliver the results that clients have been
seeking. Unless they get caught. The downside of Black Hat SEO
is that if the methods are not one-step ahead of the search engines
always, then when these methods are detected the website can get
penalized or banned indefinitely.
SEO does not carry the inherent risks as the black hats do. When
engaging in White Hat SEO, one is on an even playing field with
other search engine optimization experts who are trying to get
their clients top rankings. The black hats try to tip the scales
to their advantage by tricking the search engines into delivering
top rankings to a website.
tend to do the same successful techniques over and over again
including keyword research, competition analysis, on-page optimization,
targeting link-building and results tracking. These tried and
true methods have worked since the 1990s and they work today.
Black hats, however, need to keep reinventing themselves and the
methods they use and keep one-step ahead of the Johnny Law search
hats turn black out of frustration, when they fail to compete
with the rest of the crowd. Some white hats also go over to the
dark side because of greed. The reality is that there can be much
more money to be made by going over to the dark side.
But, in the
end the Luke Skywalker white hats will always defeat the Darth
Vader black hats because the search engine force will most assuredly
catch up and the bad guys always get it in the end. Until the
sequel comes out, that is.
is a leading search engine optimization firm devoted to achieving
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